Look, I get it. You’re searching for “garage floor epoxy” or “MSI quartz countertops,” and the first quote you get is low. Really low. You think you’ve found a deal. But in my eight years coordinating installations for a mid-sized renovation firm, I’ve learned one hard truth: the quote that hides things is almost always the most expensive one in the end.
I’m not talking about a few bucks here and there. I’m talking about the project that was supposed to cost $2,800 and ended up at $4,700 because of “material upgrades,” “site preparation,” and a “rush fee” that was never mentioned. I’ve seen it happen to three clients in the last quarter alone. So when I say that transparent pricing—the kind where the quote shows the final number before you sign—is the only way to go, I mean it.
This is my hill. Let me explain why.
A competitor quotes you $2,200 for 400 square feet of garage floor epoxy. Sounds great. But then, a week later, you get the line items: $400 for “heavy-duty primer,” $300 for “color flake upgrade,” and a $250 “cleaning fee.” Suddenly, you’re at $3,150. I’ve seen this exact scenario play out.
Why do they do it? Because the industry has a legacy myth that the lowest number gets the phone call. In 2018, a survey from the National Association of Home Builders (NAHB) showed that 70% of homeowners chose a contractor based on the initial price quote. So, contractors learned to lowball the base price and add everything else later. It works—once. But it’s a terrible business strategy.
“The local guy is always cheaper” is another piece of dated thinking. That was true 15 years ago when local shops didn't have the overhead of national call centers. Today, a small, well-managed crew with a clear pricing sheet can often beat the big box stores on price and honesty. I’ve tested this.
The point is: a low price with hidden fees is not a bargain. It’s a liability.
I once had a client who needed 60 slabs of MSI quartz countertops for a new condo building. They had quotes from three vendors. One vendor’s quote was $40,000, but had a footnote about “final pricing subject to slab grade.” Another was $44,000 with a list of potential surcharges for “seaming complexity.” The third vendor—the one they chose—quoted $47,500. But everything was included. Delivery. Seaming. Backsplash. Even the final cleanup.
When I asked the project manager why they went with the most expensive quote, he said, “Because I can budget for $47,500. I can’t budget for $40,000 that might become $55,000.” That’s the core of it. In my role coordinating these purchases, I've learned that a predictable cost is more valuable than a low cost.
Here’s what a truly transparent quote looks like:
I’m not saying every low bid is a scam. But I’ve learned to ask a different question. Instead of “What’s the price?” I now ask, “What’s not included in this price?”
Let me give you the three most common hidden costs that transparent pricing eliminates:
This is a big one for garage floor epoxy. The base price often assumes a clean, level, perfect floor. But your floor might have oil stains, old paint, or cracks. The contractor shows up, says “This needs more prep work,” and adds $500-$1,000. A transparent quote will note: “Includes standard prep; heavy staining or cracks will be assessed onsite and quoted before work begins.”
With materials like MSI countertops, the “standard” grade might not be the color you want. The showroom sample looks great, but the standard slab is $50/sq ft, and the one you actually want is $85/sq ft. A good quote will list the specific slab you’re buying.
You’d be surprised. I’ve seen quotes for $4,000 worth of floor epoxy that didn’t include taking away the trash or cleaning the dust. “We install it, you clean up.” Really? A transparent contractor will tell you if cleanup is included or add a $150 line item for it.
I know what you’re thinking. “What if the guy gives me a low price and doesn’t add fees? Isn’t that just a better deal?”
Sometimes, yes. And that’s fine. But I’ve been burned too many times. In March 2024, I had a client who needed a 36-hour turnaround on a custom epoxy floor for an event. The low-bid vendor said “No problem.” They showed up, realized they didn’t have the right materials, and backed out 12 hours before the deadline. The client’s alternative was a $50,000 penalty for the venue. We paid a rush fee of $800 to another vendor, but we saved the $12,000 project.
That’s the risk. A transparent vendor isn’t just honest about money—they’re honest about capacity. They’ll tell you, “We can do that, but it will cost you X because we need to pull a crew from another job.” Or they’ll say, “We can’t do that in 36 hours.”
I’d rather work with someone who says “I can’t do it for that price” than someone who says “Yes” and then charges me double.
Here’s my rule of thumb: The vendor who lists all fees upfront—even if the total looks higher—usually costs less in the end. This works for garage floor epoxy, for MSI quartz countertops, and for basically any renovation material (ugh, I even apply it to my printer paper and business card orders).
The industry is moving this way. Per FTC guidelines (ftc.gov), advertising a low price and then hitting a customer with mandatory, undisclosed fees can be a deceptive practice. More contractors are realizing that the lawsuit risk isn’t worth it. But until it’s universal, you have to be the one to ask.
So, the next time you get a quote for your project: look for the final number. Not the starting number. If they can’t give you a final number, get a second quote. It’s the only way to sleep at night, knowing you’re not going to get a $4,000 bill for something that was supposed to be $2,200.
In my experience, transparency is the cheapest thing you can buy.